Caltech’s message to donors: think big. Caltech is one of a handful of institutions in the world credited with redefining the boundaries of human knowledge. For donors with an appetite for high-risk, high-reward projects, Caltech is a perfect fit.
We introduced focused brand messages, immersive digital tools, and personality-rich print leave-behinds telling donors: Bring your appetite for adventure. You’ll be in excellent company. And when you partner with Caltech, the unknown doesn’t stay unknown for long.