Harnessing star power

To capture the importance and ambition of Caltech’s $2 billion campaign, we focused on the Institute’s special culture of curiosity, interdisciplinary collaboration, and intellectual freedom, beginning with a bold positioning statement and corresponding messaging. We created the campaign name and identity system: Break Through: The Caltech Campaign. The campaign brand contains an imperative and a rallying cry, asking donors to take the courageous risks that lead to stunning discoveries. We took some risks, too. We focused on Caltech’s people—few in number, massive in world-changing impact.

Caltech closed its campaign having raised $3.4 billion—170 percent of the original $2 billion goal, empowering Caltech scientists and engineers to push the boundaries of science and technology toward a brighter future for all.