Changing the conversationsiu-headline

Brand Video


A redesigned website with bold messaging and dynamic visuals helped to reverse SIU’s enrollment decline, change inaccurate perceptions of the university, and increase its reputation. The Cascade CMS system we utilized help SIU staff continuously deliver content that resonates with prospective students; and the improved functionality enables the students to quickly access the information most important for their university and program selection process.

The website redesign was part of an integrated communications campaign that also included video, print and outdoor advertising, radio spots, and redesign of internal marketing materials and campus communications.