First Iowa Then AnywhereLHIcasestudies_2015_1f_IowaLaw

University of Iowa College of Law

In a challenging climate for new lawyers, Iowa Law had the fortitude to make a long-term commitment to uphold the quality of their program. We developed a multifaceted approach to build a strong brand that spoke directly to prospective students and those who influence them.  We also executed a micro-targeted enrollment campaign.

The results were impressive: in our first year working together, the incoming class bounced back to pre-decline levels with no sacrifice on quality. In year two, enrollment was slightly larger than the year before and quality held constant.

Our continued advising on prospective student outreach, advertising, and event promotion has resulted in goal-exceeding increases in campus visits and open house attendance. Iowa also received some good news from the U.S. News & World Report rankings, climbing to their highest spot in six years.